Importing British Favourites With Passion & Purpose
Lolly Direct is a family-run UK confectionery wholesaler based in Landsdale, WA, serving retail businesses across Australia. With over 15 years of experience in the retail and importing industries, our business is built on more than just logistics. We’re passionate about bringing British flavours to Australian shelves and building long-lasting relationships with the retailers we supply.
Who We Are
We started Lolly Direct after recognising a gap in the Australian market for genuine, high-quality UK sweets and pantry staples. Established in 2018 but backed by over a decade of industry knowledge, we’ve grown from a small operation into a trusted wholesale supplier with a national reach.
As a family-run business, we prioritise personalised service and attention to detail. We understand the pressures retail businesses face and the importance of a reliable supply chain. Our clients know us by name, and they count on us for accurate orders, consistent product availability, and transparent communication.
What We Do
Lolly Direct curates and imports a wide variety of confectionery and grocery products from the UK. Our inventory includes everything from best-selling chocolates and nostalgic lollies to crisps, soft drinks, and pantry essentials. Each item is selected based on demand, brand popularity, and long-standing customer favourites.
We send our products to businesses throughout Australia from our distribution base in Landsdale, WA. We handle all aspects of importation, customs, and packaging, so our customers receive their goods quickly and with confidence. With every delivery, our goal is to make restocking your shelves as easy and cost-effective as possible.
Why Choose Lolly Direct?
Our difference lies in the combination of experience, specialisation, and service. Here’s what sets us apart:
UK Product Focus: We don’t try to be everything to everyone. Our range is dedicated to British brands and iconic treats that Australian consumers love.
Wholesale Expertise: With a background in retail, we understand the selling side and offer flexible volume solutions to match your business needs.
Family-Run Reliability: You deal with real people who know the products and care about your success.
Fast National Shipping: Orders are dispatched quickly and delivered to your door no matter where you are in Australia.
We’re not just a supplier; we’re a partner. Our team is always ready to help source specific items, suggest new product lines, or assist with custom bulk orders.
Our Approach to Quality
At Lolly Direct, quality isn’t just about the products. It’s also about how we operate. Every shipment is handled with care, and we maintain strong relationships with our UK suppliers to ensure freshness, authenticity, and proper storage.
We know that when you stock imported goods, the expectations from your customers are high. That’s why we go the extra mile to make sure what you receive is in the best possible condition and supported by excellent customer service.
Supporting Australian Retailers
We work with a broad range of clients, including:
- Independent supermarkets
- Sweet shops and gift stores
- Online lolly retailers
- Subscription box businesses
- Convenience stores
- Gourmet and imported food outlets
Our job is to make it easier for these businesses to offer something unique and profitable to their customers. Whether it’s a rare British soda or a retro sweet from your childhood, Lolly Direct helps retailers across Australia deliver the goods.
Frequently Asked Questions About Lolly Direct
How Long Have You Been Operating?
Lolly Direct was officially established in 2018 but has over 15 years of industry experience behind it.
Are You an Australian Business?
Yes, we are proudly Australian-owned and operated from Landsdale, WA.
Do You Sell Direct to the Public?
No, we are strictly a B2B wholesaler serving retail, food service, and distribution clients.
Can I Place a Custom Order?
Yes, we can help you source specific UK items or brands not currently listed. Contact us to discuss.
What Areas Do You Service?
We supply retailers all across Australia from our base in Western Australia.
Lolly Direct continues to grow by supporting Australian businesses with the products their customers crave and the service they can count on.